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From Kirsten Bischoff, Opalesque New York:
The technology question that many firms find themselves faced with these days is: What is your web strategy? Surprisingly, the range is vast in this area, with some firms pouring enormous resources into maintaining a web presence that works to extend the reach of their brand, and others still waiting to see evidence that a web presence contributes toward the bottom line. But with the surge in popularity for smaller technology - such as mobile smartphones, iPads, and other new tablet devices, the technology question firms should be asking themselves is: What is your mobile strategy?
"It is estimated that by the end of 2011 the majority of all phones purchased in the US will be smartphones, and the rate of smartphone adoption is still growing at 25%+ a year, and that is estimated to continue for the next five years," Jeremy Sokolic, Chief Marketing Officer at CarryQuote, told Opalesque. The firm, which in late 2010 launched a partnership platform with CNBC, now allows clients to access the news outlet's financial media content from their mobile devices and desktops.
Mobile solutions have been CarryQuote's focus since launch, which was in 2007, long before Apple's iPad came to market. Whereas initially, the mobile applications the firm sponsored were great options for managers needing to have real time mobile market data or wanting to push that data out to clients, now with the addition of platforms such as the i...................... To view our full article Click here
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