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Alternative Market Briefing

Hedge fund managers drawn to Apple hardware as much as AAPL

Wednesday, February 02, 2011

From Kirsten Bischoff, Opalesque New York:

It has been well documented that AAPL (Apple) is a darling among hedge fund firms. According to SEC 13F filings as of the end of the third quarter 2010 hedge funds such as Lone Pine Capital, DE Shaw, Renaissance, Shumway, Blue Ridge, and Maverick all held over a million shares (each) in the firm. And now, a recent study by technology firm Agio Technology discovered hedge fund managers also have a soft spot for Apple's product line - especially the iPad.

After being provided with iPads for a two-month trial period, (each pre-loaded with Agio CEO Bart McDonough's Top Ten Recommended iPad Apps), 90% of managers (in a group of 14) said that using the iPad during the day made them more efficient. Perhaps even more significantly, 70% would recommend their firms add iPads to employee technology utilities along with other mobile devices such as cell phones.

"Agio sees tablet computing and, particularly, the iPad becoming a significant device within the hedge fund industry," Nicole Nakashian, Managing Director, Agio Technology commented to Opalesque. "The flexibility of the device fills a much needed gap amongst mobile users and seventy percent of our Agio iPad Challengers said they would recommend that iPads be a part of their company's mobile program. We were particularly impressed with how te......................

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