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From Kirsten Bischoff, Opalesque New York:

“Neglected emerging markets” - that was the term that Marek Ondraschek, Founder of Zurich-based ALNUA Investment Managers and former CEO and CIO of Swiss Life Asset Management used when referring to frontier markets as back in 2005 when ALNUA launched.

“We had to create our own definition, and called them ‘neglected emerging markets’ at the time, because there was still just no term for it. We had to create our own indices to get a hang and a grip on those things,” Ondraschek told Matthias Knab during a recent interview on Opalesque TV.

In 2005 through the launch of the fund in 2007, the team at ALNUA was a team of “frontiersmen” in the best sense of the word – building a strategy of investing in markets that until that point had not widely been available to outside investors or had simply been overlooked.

A quick search of Opalesque’s extensive archive shows that “frontier markets” has only recently taken hold as the formal reference to these “emerging” emerging markets. In fact, the first mention of “frontier markets” pops up in late 2006 and the then term appears to have finally taken gradual hold in 2007.

For ALNUA, the countries that comprise the frontier markets range vastly i......................

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