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From Kirsten Bischoff, Opalesque New York:

August is filled with the fresh possibilities of a new year, a clean slate. The seasonal shift from summer vacations to autumn’s hard work begins in youth with “back-to-school” traditions and continues into adulthood. For hedge fund professionals it means the looming conference season is almost upon us. Crisp, new business cards are being ordered and calendars and travel arranged to coordinate conferences and client visits. But perhaps the most important preparation for conference season is a well thought out strategy for promoting your brand.

Industry conferences (for a global listing see the Opalesque Conference Calendar ) represent the chance to meet and interact with potential investors and to establish a presence for your brand that will grow as your circle of contacts expands. Taking some time in the days before conference season to distill your core message, practice your “elevator pitch”, and review some etiquette tips will help make even downtime during conferences productive.

Elevator pitch Once you have distilled your core message (see part one of this series: Part One: distilling your core message), it can be manipulated to serve various situations.

The “elevato......................

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