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From Sagar Chakraverty, Opalesque Asia:

Today, Asia is one of the most important markets for the distribution of cross-border European funds under the structure called Undertakings for Collective Investment in Transferable Securities (UCITS).

According to a report by Price Waterhouse Coopers, a global accountancy and advisory firm, the key factors that helped UCITS to succeed globally include stability of regulatory regime, the high level of consumer protection, the flexibility and adaptability of the funds, and their perceived neutrality.

A study done by the European Fund and Asset Management Association (EFAMA) in early 2009 showed that net sales of UCITS funds in Asia even after the 2008 crisis, accounted for approximately 17% of the AUM value of all UCITS funds’ sales. The EFAMA also said that a large majority of all products sold in Hong Kong are UCITS-compliant.

“Asia is a fantastic market for cross-border funds. Not only is it important in terms of business but also in terms of growth potential, since it has shown remarkable stability in the face of the financial crisis,” said Elisabeth Meyers, director, at Euroclear, a Brussels-based investment fund product management firm.

European products popular in Asia on back of......................

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