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From Kirsten Bischoff, Opalesque New York:

Although assets are not returning to the hedge fund industry at any rate near what managers would like to see, they are returning. EurekaHedge reported over $4bn in net inflows during the month of January, and all indications are that those amounts should steadily climb in the coming months.

Strong performance in 2009 went a long way to make up for the poor performance in 2008. With a leaner, meaner industry, those hedge funds that have survived into 2010 are proving straight away that the focus is on performance gains and capital protection as January performance largely held steady with no gains or losses, as the broader equity markets dove between 3%-5%.

In addition to the trickle of incoming assets, several new seed vehicles have been announced, which is a sign that those most familiar with the hedge fund industry feel strongly that this is a jumping off point for future industry success.

Managers hoping to take part in this industry re-growth would be best served by filling their arsenal with every marketing tool available to them, and often times the best tools are the most basic.

A third of all hedge funds disappear within three years of launch, and hedge funds need to view themselves as sales organizations, said Kevin Kasper, during "Helping Hedge Fund Managers Wear the Sales Hat," a webinar that is the third presentation in the new educational campaign, "The Message Is the Medium of Suc......................

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