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CREATE-Research has published a 46-page report "Future of Investment: the next move?", sponsored by Citi Global Transaction Services.

The study explores how the market dynamics of the asset management industry will change and how its business models will reshape. This broad question is answered by pursuing five specific issues:

• How will client behaviours change and what asset classes or generic products are likely to be in demand?
• In the nascent recovery, will clients revert to the old ways, driven by greed and fear, which have long distorted their behaviours?
• How has the latest crisis affected individual asset managers and what steps are they taking to create resilient business models that work in bull and bear markets alike?
• As a result, how will the industry business models change and what will be the key features of the winning model in the new competitive landscape?
• What are the likely scenarios of the industry's future and what will the emerging architecture look like? This report focuses on four client segments: defined benefit (DB) plans, defined contribution (DC) plans, retail investors, and high net worth investors. Our assessment is based on two sources of information: an electronic survey followed up by structured interviews.

Some 225 asset managers and pension plans from 30 countries participated in the survey (see figure on the opposite page). Together, they had US$18.2 trillion in assets......................

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