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Kirsten Bischoff, Opalesque New York: As the hedge fund industry swells to accommodate institutional investors and pensions increasing their alternative allocations the standards for communicating strategy, strength of infrastructure, and long term outlook for funds and the businesses they are built on have risen tremendously. Opalesque spoke with a few people in hedge fund support services to find out how the asset raising aspect of growing a hedge fund business has changed, and how managers can best leverage support services to meet their next business goal, whether that is securing seed capital, acceleration capital, or prepping for an eventual IPO.

Launching managers: increased opportunity/increased competition The surge in hedge fund assets to $2.9 tln has resulted in growth to the cottage industries which cater to it. Marketers have given way to full service start up advisors, cap intro programs have become more focused on providing managers with overall business growth strategies, and vendors in the portfolio management arena have devised ways to provide support in risk management analysis which ranges from daily trade analysis for the portfolio team to increased risk transparency for investors.

Perhaps one of the more visible signs of the growing importance in support services was the inclusion of a few service providers in the 2008 Institutional Investor’s “20 Rising Stars in Hedge Funds” Award......................

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