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From Kirsten Bischoff, Opalesque New York: Over the past few weeks there have been many dialogues concerning hedge funds and the current SEC imposed marketing restrictions they must abide by. In light of this marketing minefield Opalesque decided to take a look at one of the ways funds may promote their performance, which is through hedge fund database listings.

We spoke with Jamie Lisette at The Hammerstone Group, a marketing firm which utilizes these database services as part of their arsenal for hedge fund promotion. In determining which services may be considered SEC compliant for Hedge Fund performance listings each must meet certain standards: The website should be run by or affiliated with a broker/dealer registered with the FINRA and it should be a site in which the broker/dealer would already have an existing relationship with the reader. It should be password accessible only, and in the requirements for the reader to gain such a password they should be determined to be a qualified investor, which the SEC indicates can be accomplished via questionnaire.

Those database services which meet these standards have been vetted by Hammerstone and they shared that list with us. Some of them include names you may recognize, and some you may not. They are: Autumn Gold, Barclay Alternative, Barclay Hedge Alternative Investment Database, Bloomberg LP, Cambridge Associates, Cogent Hedge, Credit Suisse/Tremont, Dehab Associates, ECOFIN Investment Consulting,......................

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