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Opalesque Exclusive: ProFundCom Investor Relation solution helps hedge funds focus on best leads, cross-selling ProFundCom, the specialists in precision marketing for the Alternative Investment industry, announced the release of version 4 of its eponymous email marketing system.

ProFundCom helps hedge funds, funds of hedge funds and other asset managers create newsletter e-mailings that are more likely to be opened, present information in an investor friendly fashion and track the demonstrated interest of recipients.

Release 4, is a radical change to the reporting mechanism which enables managers to more easily identify where they should be concentrating their follow-up effort: active interest, cross-selling opportunities or contacts that might be stale.

“We know that 90% of newsletters are deleted before they are read” said Andy Smith, ProFundCom’s Head of Business Development, “So in addition to improving this ratio, ProFundCom’s job is to help managers identify those investors that are demonstrating their interest in their funds by reading associated information. Release 4 is a key development in both the ease-of use of these reports and depth of hedge fund specific insight that can be provided.”

Charles Barnick, CEO of Coronation Fund Managers’ $1.6b fund of funds business and long-time ProFundCom customer, commented “the new release delivers insight into our investor and prospect-base within a couple of mouse clicks. This ease of us......................

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