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>From Benedicte Gravrand, Geneva: A European fund manager is setting up shop in Japan: Lyxor Asset management, Société Générale's wholly owned subsidiary, yesterday announced it has obtained a license from Japan's FSA to conduct investment trust management services in Japan. Laurent Seyer, Lyxor's CEO, talked to Opalesque about the new project.

The future is bright "Lyxor is already quite active with Japanese investors. 17% of our AUM in alternative investments and 6% of our structured funds' AUM come from Japanese investors. So Japan is already a significant market for Lyxor. We are very optimistic about the Japanese economy, its fundamentals are very good and there will be a generation of wealth in this market in the coming years for the long term. "

Hedge funds with higher liquidity and better transparency are perfect for the Japanese market "We also know from our clients and contacts in Japan that there is a growing interest for the type of asset management that we do at Lyxor; more innovative products like the structured funds and hedge funds. On the hedge fund side, we have a very strong interest for our manager platform because Japanese investors are very sensitive to risks and they are very keen on our risk monitoring platform and on the transparency that we provide. This was fuelled by what the FSA in Japan stated, namely that they wanted to see more transparency and more......................

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