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Alternative Market Briefing

Barep AM determined to regain leading position in alternative management

Wednesday, July 04, 2007

Paris-based Barep Asset Management (www.barepam.com), wholly owned subsidiary of Société Générale Asset Management, believes it is now ready to re-conquer its place as leader in alternative asset management, French news site Capital.fr reports. The company suffered from the trading program Epsilon running out of steam, which contributed to its fame, and in 2004 and 2005, from negative performance of some of the funds due to a difficult environment but also to Parmalat’s fraudulent collapse (Parmalat SpA, the Italian dairy and food corporation was the leading global company in the production of UHT milk. It nearly disappeared altogether following accusations of financial wrongdoing against founder Calisto Tanzi, on December 27, 2003. Today, Parmalat is a company with a global presence.). Since then, Barep AM has focused its range of alternative funds on a more limited number of strategies, has changed its management team and part of its leaders, has appointed two managing directors and has reinforced risk management and the supervision of managers.

The company, specialised in single-strategy alternative management, wants to regain its institutional clients with in niche strategy products whose risk and returns are closer to that of fixed income than to stocks. Barep also wants to develop its ARIA range which for the moment only includes two funds. “For historical reasons, 90% of our hedge fund management is done in Dublin. We want to broaden our range with French law veh......................

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