Komfie Manalo, Opalesque Asia:
A new study by global analytics firm Cerulli Associates found that 93% of asset managers rely heavily on secondary market intelligence or so-called packaged research solutions.
"Secondary research is already compiled and synthesized, usually in a report document from firms such as government agencies, trade organizations, and research firms," states Pamela DeBolt, associate director at Cerulli.
The March 2014 issue of The Cerulli Edge - U.S. Asset Management Edition covers research distribution trends, managers' need for more proprietary institutional and retail research, and facilitating research decisions.
"The next most frequently used research is from data providers (57%)," DeBolt continues. "Firms work with raw data to monitor trends, determine areas of focus, and aid in making key decisions."
One of the challenges asset management firms have shared with Cerulli is the ongoing dissemination of research, getting it off the shelf and into the appropriate hands in a timely manner.
"A trend we've found most prevalent among asset management firms is regularly scheduled distribution strategies," DeBolt continues. "These practices can be bi-weekly, monthly, or quarterly in nature, and depending on the depth of the firm's research, a monthly or quarterly meeting to educate employees on......................
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