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Benedicte Gravrand, Opalesque Geneva for New Managers:

Emerging Asset Management (EAM) was set up with the mission to provide emerging managers a cost effective, full turn-key solution to help them launch successful funds and keeping their total expense ratio down, with the mantra: "Helping Emerging Managers Build Strong Foundations."

EAM was incorporated in Bermuda in May 2008 by Peter Hughes, the Founder and Group Managing Director of Apex Fund Services, and John Bohan, the Managing Director of Apex Fund Services (Ireland) and Group Operation Officer. The New York-based firm has four platforms; one domiciled in the U.S. in Delaware, one in Bermuda, one in Cayman, and a soon to be completed Shariah-compliant platform in Bermuda.

Jerry Gil, Managing Director of EAM, told Opalesque that as there are many more barriers to entry for those funds launching with little money – whether it be large banks and third party organisations which don’t want to work with them, or the prohibitive fees charged by the large service providers – managers with few assets can’t create a fund, and therefore a track record necessary to attract institutional investors.

"Emerging Asset Management was created to fill this gap in the market and developed a service to support startups," he explains. "Once they are up and running there is significant growth......................

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