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Alternative Market Briefing

Guggenheim Investment Advisory makes proprietary alternatives platform available to advisors

Wednesday, November 28, 2012

Bailey McCann, Opalesque New York:

Guggenheim Investment Advisory, a business unit of Guggenheim Partners, LLC has launched their Guggenheim Alternatives Platform, a web-based solution designed specifically for independent registered investment advisors, private banks and trust companies and similar wealth management firms. The platform enables such advisors to build and implement customized hedge fund portfolios for their clients by connecting them to Guggenheim Investment Advisoryís deeply researched menu of hedge fund managers, along with thematic guidance and support.

"It costs a lot of money, time, and human capital to establish a global research network. We already had that built within the firm and available to friends of the firm, so it was natural for us to extend these capabilities out to other advisors who want access to unique and comprehensive solutions," explains Michael Christ, head of Guggenheim Investment Advisory in an interview with Opalesque.

As a firm, Guggenheim had an existing background in providing the same sorts of portfolio construction ideas, and research to ultra high net worth individuals and institutions. Through that work they created a proprietary platform in 2006. The Guggenheim Alternatives Platform is essentially that same platform, just open for advisors to use. The platform offers access to more than 50 hedge fund managers, representing the firm's core ideas in today's markets.

"The challenge for many advi......................

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