Thu, Dec 8, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge funds need to embrace strategic communications

Monday, September 10, 2012

Bailey McCann, Opalesque New York: A new white paper co-authored by Jeffrey Margolis, president of Margoils Group and Justin Meise, partner at River communications, exploring the impact of the JOBS Act for hedge funds, calls on managers to consider developing a strategic communications plan. Under previous regulations, hedge funds were generally prohibited from solicitation or much communication by the Securities and Exchange Commission (SEC). However, a provision in the recently passed JOBS Act allows hedge funds to do more in the way of advertising and communication. As such, hedge fund consultants are now gearing up to offer plans for how to address these communications.

The paper further notes that the JOBS Act will effectively accelerate the institutionalization of the hedge fund space by increasing transparency and consistency of information. Interestingly, the paper pushes back on early reads on the impact of the JOBS Act as being more positive for only smaller funds. Authors note that while previously, big-name managers remaining relatively in the shadows may have been an indicator of cachet, it may now be a "cause for concern," among institutional investors.

As firms consider developing a strategic communications plan, they may need to consider the marketing practices of their retail counterparts by finding a clear, consistent way to articulate the brand of a fund. "As firms......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. M&A - AllianzGI to acquire Sound Harbor Partners, SS&C completes acquisition of Wells Fargo's Global Fund Services business[more]

    AllianzGI to acquire Sound Harbor Partners Allianz Global Investors (AllianzGI), an active investment manager, announced that Sound Harbor Partners, a US private credit manager led by Michael Zupon and Dean Criares, have agreed to join its fast-growing Private Debt Platform. Under the te

  2. Hunt for yield pushes more investors into riskier assets[more]

    From FT.com: Pension funds and insurance companies have increasingly embraced riskier assets in their hunt for higher returns over the past five years. Alternative assets such as property, infrastructure, private equity and hedge funds have been bought up by institutional investors in a world where

  3. People - Nectar Financial hires senior investment team, Texas A&M replaces retiring foundation investment chief, Ex-Cadwalader partner Woolery makes another sudden exit, How to become a Python coder at a top hedge fund, by the co-CTO of Man AHL[more]

    Nectar Financial hires senior investment team Nectar Financial AG, a Swiss financial technology company for wealth and asset management, has announced that it has hired two key senior leaders to spearhead its digital asset management efforts. The company also announced that it has entere

  4. Activist News - Cognizant has introductory discussion with activist investor Elliott; to review letter, Starboard Value makes huge investment in Hewlett Packard, Hedge fund calls for removal of First NBC Bank CEO[more]

    Cognizant has introductory discussion with activist investor Elliott; to review letter From Indiatimes.com: Cognizant said it had an introductory discussion with Elliott Management after receiving the activist hedge fund's letter asking for a board shakeup, a buyback, a dividend and chan

  5. Opalesque Exclusive: Ireland relaxes treatment of direct lending funds[more]

    Bailey McCann, Opalesque New York: The Irish Central Bank has relaxed its treatment of direct lending funds, according to a recently released