Sat, May 28, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge funds need to embrace strategic communications

Monday, September 10, 2012

Bailey McCann, Opalesque New York: A new white paper co-authored by Jeffrey Margolis, president of Margoils Group and Justin Meise, partner at River communications, exploring the impact of the JOBS Act for hedge funds, calls on managers to consider developing a strategic communications plan. Under previous regulations, hedge funds were generally prohibited from solicitation or much communication by the Securities and Exchange Commission (SEC). However, a provision in the recently passed JOBS Act allows hedge funds to do more in the way of advertising and communication. As such, hedge fund consultants are now gearing up to offer plans for how to address these communications.

The paper further notes that the JOBS Act will effectively accelerate the institutionalization of the hedge fund space by increasing transparency and consistency of information. Interestingly, the paper pushes back on early reads on the impact of the JOBS Act as being more positive for only smaller funds. Authors note that while previously, big-name managers remaining relatively in the shadows may have been an indicator of cachet, it may now be a "cause for concern," among institutional investors.

As firms consider developing a strategic communications plan, they may need to consider the marketing practices of their retail counterparts by finding a clear, consistent way to articulate the brand of a fund. "As firms......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Performance - Hedge fund ETFs take a battering, Have long-short credit funds delivered?[more]

    Hedge fund ETFs take a battering From ETFStrategy.co.uk: It was a blow for the hedge fund world when Hillary Clinton’s son-in-law Marc Mezvinsky announced he would be closing his Greek-focused fund after it plummeted in value by 90%, just two years after it launched. For passive investor

  2. Ares Capital to buy American Capital in $3.4 billion deal[more]

    From PIOnline.com: Ares Management's business development company Ares Capital Corp. is buying troubled BDC American Capital for $3.43 billion, said a joint news release by the BDCs and another release by Ares Management. Ares Capital Corp.'s assets are expected to grow to about $13.2 billion when t

  3. Launches - Man Group and American Beacon launch new emerging debt fund, Nikko AM launches new Japan equity UCITS fund[more]

    Man Group and American Beacon launch new emerging debt fund American Beacon Advisors, an experienced provider of investment advisory services to institutional and retail markets, launched the American Beacon GLG Total Return Fund today. The Fund became effective May 20. The America

  4. Emerging markets hedge funds perform strongly, but capital base erodes[more]

    Komfie Manalo, Opalesque Asia: Latin American Emerging Markets and Russian hedge funds lead industry gains in the first months of 2016, posting strong performances through April as global and EM equity, commodity and currency markets surged in recent weeks following steep losses to begin the year

  5. Americas - Australian banks sending U.S. hedge funds broke, Ryan Puerto Rico ‘rescue’ bill could be windfall for hedge funds[more]

    Australian banks sending U.S. hedge funds broke From SMH.com.au: US hedge funds are not having the best of years. Profits are hard to find, they're underperforming and the punters are losing patience, withdrawing US$15 billion ($20.8 billion) in the March quarter. They're expected to wit