Tue, Sep 27, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge funds need to embrace strategic communications

Monday, September 10, 2012

Bailey McCann, Opalesque New York: A new white paper co-authored by Jeffrey Margolis, president of Margoils Group and Justin Meise, partner at River communications, exploring the impact of the JOBS Act for hedge funds, calls on managers to consider developing a strategic communications plan. Under previous regulations, hedge funds were generally prohibited from solicitation or much communication by the Securities and Exchange Commission (SEC). However, a provision in the recently passed JOBS Act allows hedge funds to do more in the way of advertising and communication. As such, hedge fund consultants are now gearing up to offer plans for how to address these communications.

The paper further notes that the JOBS Act will effectively accelerate the institutionalization of the hedge fund space by increasing transparency and consistency of information. Interestingly, the paper pushes back on early reads on the impact of the JOBS Act as being more positive for only smaller funds. Authors note that while previously, big-name managers remaining relatively in the shadows may have been an indicator of cachet, it may now be a "cause for concern," among institutional investors.

As firms consider developing a strategic communications plan, they may need to consider the marketing practices of their retail counterparts by finding a clear, consistent way to articulate the brand of a fund. "As firms......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Star names struggle as smaller hedge funds make hay[more]

    From eFinancialnews.com: Many big-name funds have been hit by sharp reversals in markets, including US government bonds and UK stocks, and have struggled to extricate themselves from positions that have gone bad. According to data group eVestment, hedge funds below $250 million in size are up 4.1% t

  2. North America - Acela fight splits hedge fund Connecticut and old money enclaves[more]

    From Bloomberg.com: Connecticut’s residential coastline is two worlds, the one of newcomer millionaires and one whose wealth and New England roots span generations. Now, their differences over a rail route threaten to gum up plans for the U.S. Northeast’s fastest-ever trains. About 30 miles from Man

  3. Activist News - Caesars offers creditors another $1.6bn, would spell end of hedge fund ownership, Activist investors double chance of CEO exits[more]

    Caesars offers creditors another $1.6bn, would spell end of hedge fund ownership From Calvinayre.com: Casino operator Caesars Entertainment has improved its offer to junior creditors to over $5b, but the offer is only good until Friday. On Wednesday, Caesars added an extra $1.6b to the $

  4. Nobel Sustainability Trust, Prince Albert II of Monaco help launch major new initiative to drive sustainable technologies[more]

    Matthias Knab, Opalesque: The Nobel Sustainability® Trust ("NST") is leading a major new initiative to finance, incubate and accelerate the development of clean technologies. The initiative will start with the formation of the Nobel Sustainability Fund® ("NSF"). NSF will drive faster access t

  5. Comment - ‘Gut feeling’ measurable in hedge fund traders, How hedge fund managers can use blockchain to maximize benefits[more]

    ‘Gut feeling’ measurable in hedge fund traders From Laboratoryequipment.com: “Gut feeling” is an intangible – an automatic hunch – based on prior experience for some people. But the “gut feeling” is actually a measurable response developed in professionals doing some high-risk work, acco