Sun, Sep 25, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Retail asset managers prefer marketing technology and value-add marketing experts this year

Tuesday, February 07, 2012

Precy Dumlao, Opalesque Asia:

After bucking a difficult year in 2011 and expecting a challenging 2012, retail asset managers are looking to hire marketing technology and value-add marketing experts to meet the demands of the volatile markets, according to Cerulli Associates’ latest study, Retail Product Marketing and Sales Organizations 2011.

The study is part of Cerulli Associates’ annual analysis of the structure, budgets, and staffing of retail asset management marketing and sales organizations.

An overwhelming majority, or 75% of the retail asset managers polled by the study said they expect to increase personnel dedicated to marketing technology and value-add marketing programs.

"Keeping up with the demand for value-add programs is a challenge for asset managers. Since competition is vast, firms need to be creative and content-rich," commented Pamela DeBolt, senior analyst in Cerulli's asset management practice.

Cerulli also analyzed asset managers' perception of the importance of value-add programs. 40% of firms deem these programs to be more important in today's market. Addi......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Star names struggle as smaller hedge funds make hay[more]

    From eFinancialnews.com: Many big-name funds have been hit by sharp reversals in markets, including US government bonds and UK stocks, and have struggled to extricate themselves from positions that have gone bad. According to data group eVestment, hedge funds below $250 million in size are up 4.1% t

  2. North America - Acela fight splits hedge fund Connecticut and old money enclaves[more]

    From Bloomberg.com: Connecticut’s residential coastline is two worlds, the one of newcomer millionaires and one whose wealth and New England roots span generations. Now, their differences over a rail route threaten to gum up plans for the U.S. Northeast’s fastest-ever trains. About 30 miles from Man

  3. Activist News - Caesars offers creditors another $1.6bn, would spell end of hedge fund ownership, Activist investors double chance of CEO exits[more]

    Caesars offers creditors another $1.6bn, would spell end of hedge fund ownership From Calvinayre.com: Casino operator Caesars Entertainment has improved its offer to junior creditors to over $5b, but the offer is only good until Friday. On Wednesday, Caesars added an extra $1.6b to the $

  4. Comment - ‘Gut feeling’ measurable in hedge fund traders, How hedge fund managers can use blockchain to maximize benefits[more]

    ‘Gut feeling’ measurable in hedge fund traders From Laboratoryequipment.com: “Gut feeling” is an intangible – an automatic hunch – based on prior experience for some people. But the “gut feeling” is actually a measurable response developed in professionals doing some high-risk work, acco

  5. Opalesque Exclusive: Modern investor tools (2): A platform that does the job for you[more]

    Benedicte Gravrand, Opalesque Geneva: A new series on technology providers that assist asset allocators. There is disruption in the investor part of the world of hedge funds, coming from platforms that can replace traditionally-run search and analysis. Here is one of them. L