Fri, May 6, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Retail asset managers prefer marketing technology and value-add marketing experts this year

Tuesday, February 07, 2012

Precy Dumlao, Opalesque Asia:

After bucking a difficult year in 2011 and expecting a challenging 2012, retail asset managers are looking to hire marketing technology and value-add marketing experts to meet the demands of the volatile markets, according to Cerulli Associates’ latest study, Retail Product Marketing and Sales Organizations 2011.

The study is part of Cerulli Associates’ annual analysis of the structure, budgets, and staffing of retail asset management marketing and sales organizations.

An overwhelming majority, or 75% of the retail asset managers polled by the study said they expect to increase personnel dedicated to marketing technology and value-add marketing programs.

"Keeping up with the demand for value-add programs is a challenge for asset managers. Since competition is vast, firms need to be creative and content-rich," commented Pamela DeBolt, senior analyst in Cerulli's asset management practice.

Cerulli also analyzed asset managers' perception of the importance of value-add programs. 40% of firms deem these programs to be more important in today's market. Addi......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Hedge funds see $14.3bn outflows in Q1, CTAs and multi-strategy lead net inflows[more]

    Komfie Manalo, Opalesque Asia: The hedge fund industry saw net outflows of investor capital in the first quarter of the year, totaling $14.3bn, data from Preqin showed. This continues from the $8.9bn overall net outflows that funds recorded in Q4

  2. Third Point calls Q1 "catastrophic" for hedge funds[more]

    Bailey McCann, Opalesque New York: The first quarter of this year was rocky for hedge funds based on aggregate performance from the industry, but now we are beginning to hear what the managers thought of it as quarterly letters make their way to investors. Dan Loeb, CEO of New York-based $17 bill

  3. Asia - Stabilization of China's capital outflows may hinge on Janet Yellen, Fink says China to do well this year as bubble threat postponed, Chinese hedge fund to invest in India’s infrastructure[more]

    Stabilization of China's capital outflows may hinge on Janet Yellen From Bloomberg.com: Whether China’s recent stabilization of its currency and capital outflows continues -- or downside pressure reignites -- may hinge in large part on Janet Yellen. If the Federal Reserve chair sticks to

  4. …And Finally - After all, judges are human too[more]

    From Newsoftheweird.com: In March, one District of Columbia government administrative law judge was charged with misdemeanor assault on another. Judge Sharon Goodie said she wanted to give Judge Joan Davenport some files, but Davenport, in her office, would not answer the door. Goodie said once the

  5. Comment - Unmasking the men behind Zero Hedge, Wall Street's renegade blog[more]

    From Bloomberg.com: Colin Lokey, also known as "Tyler Durden," is breaking the first rule of Fight Club: You do not talk about Fight Club. He’s also breaking the second rule of Fight Club. (See the first rule.) After more than a year writing for the financial website Zero Hedge under the n