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Alternative Market Briefing

Other Voices: Three new strategies in hedge fund investor relations; investors demand a relationship – not a transaction

Tuesday, June 30, 2009

The following is an edited transcript of a presentation Thomas Walek, President of a New York-based public relations agency Walek & Associates, gave recently in Hong Kong to a group of hedge fund managers and investor relations executives:

Our topic is "Hedge Fund Investor Relations: New Demands, New Strategies." The following are some observations that guide my thinking on the issues and trends impacting hedge fund investor relations today.

So where do we start? Like all good things, let's start on the golf course What a great place to be and what a great place to do business. At a panel sponsored by Institutional Investor magazine in January of this year and attended by......................

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