New Swiss asset manager combines systematic and discretionary trading, and AI

Pendo S LÖfgren

Founded in February 2015, BrightKey Strategies is a new high-alpha asset management company that develops quantitative investment strategies. Located in Zug, Switzerland, it was formed by Pendo S. LÖfgren, previously Head of Research of the Arnova Fund SP One, and Dr. Jason A.S. Freeman. Dr. Freeman is one of the founder investors in Planetary Resources, the asteroid mining company which counts Larry Page and Eric Schmidt of Google, as well as the film director James Cameron, amongst its investors and advisors.

Mr. LÖfgren, during his time at Arnova, founded and developed the quantitative strategies there and achieved a return of 885.70% over 11 years, including 42.5% in 2008. Previously, he was an independent trader after several years of running his own programming consultancy company.

"I started trading with a non-finance/banking background, which I believe is an advantage," LÖfgren told Opalesque. "I founded BrightKey with Dr. Jason Freeman, who is in a similar situation as he made his money in the Internet marketing businesses. He has a PhD in neural networks and Artificial Intelligence and used his deep knowledge in this field to find profitable patterns in large datasets."

Freeman had been a long-time client of LÖfgren at Arnova. He was fascinated by what the managers did and how the market could still offer opportunities to extract absolute outperformance, especially in 2008. "At the same time, we both felt that he would be able to contribute and improve the strategies even more. Then the ideal opportunity arose for me to move on and found a new company, and it was an easy decision to join forces."

Both founders, as well as the advisory board members, have comm......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.