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New Managers July 2012

Guest Article: Diane Harrison: It takes a village to raise a hedge fund


It takes a village to raise a hedge fund

Diane Harrison is principal and owner of Panegyric Marketing, a marketing communications firm founded in 2002 and specializing in a wide range of strategy and writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line.

Diane Harrison

One of the hardest things to achieve is to be groundbreaking. Yet groundbreaking is what it takes to succeed today in the hedge fund industry. The competition is so fierce for both money and investment resources that only an exceptional few have a legitimate chance of making the leap from supporting cast member to headliner.

There are new rules in formation not only as regards the regulatory landscape, which will affect most hedge funds and investors, but also concern operational issues, which will impact corporate governance of funds both large and small. Reflecting on perspectives from the past leads to some notable observations about the future of the hedge fund industry's business development.

No man is an island, entire of itself; every man is a piece of the continent, a part of the main. -John Donne

Being an investment star is not enough in itself. Today's investors demand a complete organization to ensure that they a......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
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