Sat, Dec 10, 2016
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers July 2012

Q&A: Rachel Minard: How to avoid the kiss of death when trying to raise assets

Rachel Minard: how to avoid the kiss of death when trying to raise assets

Rachel Minard

Rachel Minard built four funds of hedge funds firms and sits on the Investment Sub-Committee for the Westover School Endowment, which allocates to hedge funds. After 20 years raising more than $10bn across 20 countries, she started, in San Francisco, Minard Capital in 2011, the first outsourced hedge fund marketing firm that is not a broker/dealer or third-party marketer. She is the author of two new books coming out next year, The Art of the Institutional Sale, and Speaking in Thumbs: The Handbook of Empathy. She also sits on several industry boards and one of the founders and Executive Committee of the Association of Women in Alternative Investing.

She shares with Opalesque her recommendations to emerging managers, warns about complacency and lack of preparation and explains the institutional investor's perspective. She also talks about her two upcoming books: one about the sell cycle, and the other about empathy, a "personal currency."

 

Opalesque: What are your recommendations to emerging managers in terms of marketing strategy?

Rachel Minard: Start-up hedge funds need to approach their growth in a pragmatic way.

The first step is to do with a sober holistic assessment, which is to say ‘do I have a strategy that in and of itself is unique enough to secure market share?' The next one would be ‘who is the natural buyer for this type ......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Institutions - Texas County & District culls 5 hedge funds, reallocates to existing managers, Kentucky board gives final approval to halve hedge fund portfolio, $38bn Finnish fund moves assets to U.S. as Europe flounders, South Korea’s National Pension Fund holds 5% stake in 62 listed companies[more]

    Texas County & District culls 5 hedge funds, reallocates to existing managers Texas County & District Retirement System, Austin, continues to reduce the number of hedge funds, but not the size of its $6.2 billion hedge fund portfolio. It will redeem a total of $760 million from five hedg

  2. Opalesque Roundtable: Australian family offices search for good risk adjusted returns, happy to pay for skill[more]

    Komfie Manalo, Opalesque Asia: Australian family offices want foremost good risk adjusted returns, and they are happy to pay for the skill, and in some cases, the limited capacity of an active manager. Jonas Daly, Head of Distribution at B

  3. StepStone announces close of Swiss Capital acquisition[more]

    StepStone Group LP announced it has successfully closed the acquisition of Swiss Capital Alternative Investments AG, one of the leading private debt and hedge fund solutions providers in Europe. The transaction was originally announced in May 2016, and has been in the process of receiving regulatory

  4. Investing - Stephen Cohen investing $275m in free clinics treating veterans' mental health issues, California Resources loses favor with hedge funds[more]

    Stephen Cohen investing $275m in free clinics treating veterans' mental health issues From Healthcarefinancenews.com: …Now, a new chain of free mental health clinics for vets has opened in five cities across the United States to fill the gap. The much-needed new treatment is underwritten

  5. Hedge funds flat in last week of November 'in sympathy with markets’[more]

    Komfie Manalo, Opalesque Asia: Hedge funds were close to flat in the last week of November in sympathy with markets, which took a pause ahead of the OPEC meeting and Italian referendum. The Lyxor Hedge Fund Index was -0.1% as of end November 29 (-1.7% YTD), according to the latest