Sat, Aug 19, 2017
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers July 2012

Q&A: Rachel Minard: How to avoid the kiss of death when trying to raise assets

Rachel Minard: how to avoid the kiss of death when trying to raise assets

Rachel Minard

Rachel Minard built four funds of hedge funds firms and sits on the Investment Sub-Committee for the Westover School Endowment, which allocates to hedge funds. After 20 years raising more than $10bn across 20 countries, she started, in San Francisco, Minard Capital in 2011, the first outsourced hedge fund marketing firm that is not a broker/dealer or third-party marketer. She is the author of two new books coming out next year, The Art of the Institutional Sale, and Speaking in Thumbs: The Handbook of Empathy. She also sits on several industry boards and one of the founders and Executive Committee of the Association of Women in Alternative Investing.

She shares with Opalesque her recommendations to emerging managers, warns about complacency and lack of preparation and explains the institutional investor's perspective. She also talks about her two upcoming books: one about the sell cycle, and the other about empathy, a "personal currency."

Â

Opalesque: What are your recommendations to emerging managers in terms of marketing strategy?

Rachel Minard: Start-up hedge funds need to approach their growth in a pragmatic way.

The first step is to do with a sober holistic assessment, which is to say ‘do I have a strategy that in and of itself is unique enough to secure market share?' The next one would be ‘who is the natural buyer for this type ......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. FinTech - Danger: Crowdfunding on the wrong platform could force you to go public[more]

    From LinkedIn.com: Some equity crowdfunding platforms are putting startups at serious risk. Working with a platform that doesn't structure your deal appropriately could jeopardize your ability to raise future capital or worse, force you to become a public reporting company. The emergence of eq

  2. David Tepper says we're 'nowhere near an overheated' stock market[more]

    From Marketwatch.com: Billionaire David Tepper thinks comparing this current stock-market environment with the overheated markets of 1999 is "ridiculous." The hedge-fund manager, who runs Appaloosa Management, told CNBC in a phone interview on Tuesday that the market's record run, notwithstanding la

  3. Opalesque Exclusive: Altegris and Artivest partner on distribution for alternative funds suite[more]

    Bailey McCann, Opalesque New York: California-based investment firm Altegris has partnered with New York-based alternative investments platform Artivest on distribution for $1 billion in alternative funds. The partnership also launches Artivest's capabilities to offer alternative solutions to acc

  4. Investing - Buffett's Berkshire Hathaway will not increase its Oncor offer, Travel-tilting hedge funds are investing in airlines and online travel agencies[more]

    Buffett's Berkshire Hathaway will not increase its Oncor offer From Reuters.com: The energy unit of Warren Buffett's Berkshire Hathaway Inc said on Wednesday it will "stand firm" on its $9 billion offer to acquire 80 percent of Oncor Electric Delivery Company LLC and will not increase it

  5. Investing - David Tepper sells airline stocks, except Delta[more]

    From Forbes.com: Head of successful hedge fund Appaloosa Management, David Tepper shied away from airlines in the second quarter after upping his bets in the first three months of the year, according to his portfolio filing released this week. Tepper sold all of his position in United Continen