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New Managers October 2012

Guest Article - Are we going back to Lake Wobegon?


Are we going back to Lake Wobegon?

Bryan Johnson

This article was authored by Bryan K. Johnson, Managing Partner at Johnson & Company, a marketing consultancy to investors and small hedge funds based in Austin, Texas.

Mr. Johnson appeared in New Managers in February 2012 and talked about the proper procedures of marketing and asset raising (article here ).

Previous to launching Johnson & Company, he served as Global Head of Marketing and Business Development for the Alternative Investment Group at Moody's Investors Service. Before that, he served as chief expert witness for The Attorney General of Texas and The State of Texas in the evaluation of hedge funds and private equity firms as acquirers of the assets of Texas Genco in the multibillion dollar true-up of Centerpoint Energy.

Prior to the credit crisis and Madoff, most hedge funds lead investors to believe that they domiciled in Lake Wobegon, the fictional town from 'A Prairie Home Companion', where, "all the children are above average" especially hedge fund managers! The "Lake Wobegon Effect", the human tendency to overestimate one's achievements and capabilities in relation to others reached an industry pandemic.

Illness is a humbling experience. However, the patients have healed, allocat......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
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