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UBP appoints Michel Longhini as managing director of its private banking division

Thursday, July 15, 2010
Opalesque Industry Update - Union Bancaire Privée (UBP) announces the appointment of Michel Longhini, formerly head of BNP Paribas Wealth Management International, as Managing Director of its Private Banking division. Mr. Longhini, an internationally renowned wealth management specialist, will take up his position early September and will also have a seat on the Bank’s Executive Committee.

‘We are delighted that Michel Longhini is joining UBP,’ said Mr. Guy de Picciotto, CEO of UBP. ‘His global vision, management skills and vast experience in private banking, especially in the Asian markets, will be major benefits to our growth and development strategy.’ By appointing Mr. Longhini, UBP is reinforcing not only its growth and development strategy but also its commitment to its private clients. Mr. Longhini’s close ties with the Asia-Pacific region, where he worked for many years, will give us a key advantage at a time when the Bank is making the development of its business activities in emerging markets a central pillar of its growth strategy. Mr. Longhini’s primary mission will be to open up new markets in Asia, the Middle East and Eastern Europe, whilst continuing to grow the Bank’s overall Private Banking business. As a Member of the Executive Committee, he will contribute to adapting UBP to the new international economic and financial environment.

‘UBP is a leader in wealth management. I am excited about joining UBP’s teams of professionals in order to help develop the Bank’s private banking activities by capitalising on the company’s strong entrepreneurial culture,’ said Michel Longhini. He will be based in Geneva and will report directly to Guy de Picciotto.

Michel Longhini has more than twenty years’ experience in private asset management. In 2008 he became Director General of BNP Paribas’ international private banking operations in Paris. He had been a member of the Wealth Management division’s Executive Committee since 1999, first as Global Head of Financial Services and Products, then as the Regional Head of BNP Paribas Private Bank in Asia, based in Singapore. He is multilingual and an MBA graduate of the Ecole Supérieure de Commerce in Lyons.

Mr. Longhini’s arrival represents the last major appointment to UBP’s Executive Committee, following those of Richard Wohanka as CEO of Asset Management and Alternative Investments, Eftychia (La) Fischer as Head of Treasury & Trading and Ian Cramb as Chief Operating Officer. Corporate website: Source

- FG

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