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Dexia AM launches website focused on Socially Responsible Investment

Tuesday, April 06, 2010
Opalesque Industry Update - Dexia Asset Management is strengthening its position as a pioneer in Sustainable and Responsible Investments (SRI) by launching a new site entirely dedicated to this type of investment. Placing the investor at the heart of SRI, offering them transparency and enhanced & detailed content, has been the key of this project.

The SRI website, sri.dexia-am.com, boasts an all new layout and focuses on several objectives:

A stronger commitment than ever

Dexia AM is enhancing the emphasis on SRI in its core business by drawing on one of the most comprehensive range of SRI funds in Continental Europe, covering all asset classes. The website also gives Dexia AM the opportunity to highlight its commitment and participation in a number of projects and associations.

"We are a responsible asset manager and fully committed to SRI. In line with the Principles for Responsible Investment (PRI), of which we are a signatory, Dexia AM wants to be completely candid about our SRI investment solutions and advocate the mainstreaming of SRI by sharing our expertise and knowledge with the marketplace. In a spirit of openness, transparency and commitment, we are convinced our new SRI website will be a prime tool in achieving these goals.» explains Isabelle Cabie, the new Head of SRI at Dexia AM.

Richer, detailed and regularly updated content

The site contains four menus (We are, We believe, We offer, We outline) providing users access to more content than before, both in terms of the product range (by asset class, by SRI approach, etc.) and SRI at Dexia AM. The creation of an SRI-oriented website facilitates the regular posting of news, searches, publications, newsletters and press releases.

A dynamic, user-friendly layout

The site's layout and graphics were designed to be both dynamic and user-friendly, offering easy and intuitive browsing to help users quickly find the information they're looking for.

The launch of the new SRI website reflects Dexia Group's strong commitment to sustainable development.



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