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Cloud-based productivity suite Backstop acquires CRM solution provider ProTrak

Tuesday, April 27, 2021
Opalesque Industry Update - Backstop Solutions Group, a cloud-based productivity suite for institutional and alternative investors, has acquired ProTrak International, a provider of a client relationship management (CRM) solution tailored specifically to the needs of asset managers.

ProTrak has served the investment sector since 1988, meeting the need for investment professionals, such as hedge funds, institutional investment managers, private equity firms and family offices to customize and monitor communication with diverse segments of their markets.

"With technology shifting increasingly toward cloud-based deployments, ProTrak required a major investment in technology and infrastructure to support this type of platform. It made sense to seek a partner like Backstop, who was already grounded in this area. Their cloud-based, laser-focused functionality is geared toward asset management clients similar to ours. In addition, Backstop offers capabilities beyond what ProTrak could offer, and delivers a high ROI that makes each client's Backstop platform a valuable investment," said Simon Koziel, President and Founder, ProTrak International.

"We are delighted to welcome ProTrak clients and team to the Backstop family. Already, a number of ProTrak clients have migrated to Backstop, citing our modern user interface, portal and high levels of cybersecurity as valuable product features. Additionally, clients appreciated the smooth end-to-end migration. Backstop Solutions is committed to a high level of customer service, which, we believe, together with the increased functionality of our core products, will provide a winning solution for ProTrak's clients, should they choose to migrate to our platform," said Clint Coghill, CEO and Chairman, Backstop Solutions Group.

About Backstop Solutions Group, LLC
Backstop's mission is to help professionals in the institutional investment industry use time to its fullest potential. We develop technology to simplify and streamline otherwise time-consuming tasks and processes, enabling our clients to quickly and easily access, share, and manage the knowledge that is critical to their day-to-day business success. Backstop provides its industry-leading cloud-based productivity suite to investment consultants, pensions, funds of funds, family offices, endowments, foundations, private equity, hedge funds, and real estate investment firms. For more information, please visit www.BackstopSolutions.com

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