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“We’re excited to bring to market a truly revolutionary platform that will fundamentally change the way investors access alternative assets and managers raise capital,” said RueOne CEO Jeff Baehr. “The current model is broken. To gain exposure to alternative assets, an investor is essentially required to write a blank check to a hedge fund or private equity manager. Investors should have a say where their money goes. When they do, we’ve seen the investments tend to yield superior results.”

Mr. Baehr added, “Following the financial crisis in 2008, it’s become more difficult for all but the largest asset management companies to raise capital. Investors simply don’t trust smaller firms even when they possess premier talent and a track record of success. There is, however, a tremendous appetite for asset specific transactions. It’s simply easier to raise capital for a specific deal than it is for a fund. We’re assisting talented asset managers take advantage of this phenomenon by providing them with an end-to-end solution to tap into the strong demand for actively managed direct investment opportunities.”

RueOne Investments is online marketplace that enables accredited & institutional investors to invest directly into alternative assets that are sourced, structured, and managed by industry leading asset managers. Headquartered in New York City, RueOne was founded by hedge fund industry veteran, Jeff Baehr. Mr. Baehr began his career as an analyst for Strategic Financial Solutions and continued in increasing roles of responsibility at The Carlyle Group, Deutsche Bank Advisors, The World Bank, and ARIS Capital Management. Most recently, he was the Founder & CEO of Empiric Asset Management, a family of hedge funds focusing on energy infrastructure