| 01.11.2011 Other Voices: Agecroft Partners believes Hedge fund branding drives a majority of asset flows |
| By: Don Steinbrugge, Chairman of Agecroft Partners, a global consulting and third
party marketing firm for hedge funds: Since the market correction of 2008, a vast majority of hedge fund net asset flows have gone to a small minority of hedge funds with the strongest brands, marking a change from the pre-2008 environment. A brand is an investor's perception of the overall quality of a he |