06.12.2010 Opalesque Exclusive: How branding can raise hedge funds assets – Material Difference
From Precy Dumlao, Opalesque Asia:

As sophisticated investors have become more cautious since ’08, it has become more apparent to hedge funds that they should project themselves as a “good brand”. Armed with this knowledge, London-based hedge fund consultant Material Difference looked into the importance of hedge fund branding for asset raising.

In a white paper, Lucy Meiland and Nisrin Me

Article source: http://material-difference.com/ - Opalesque is not responsible for the content of external internet sites
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