| 18.11.2009 Opalesque Exclusive: In asset raising 'reputation has become the yardstick', websites can represent a proactive way to manage your message |
| From Kirsten Bischoff, Opalesque New York: By the very nature of the profession they have chosen, hedge fund managers are proactive personalities. However, as the industry builds on the momentum of good performance in 2009 and is positioned to collect a larger percentage of assets, managers are being passive in one of the most critical business areas - marketing. At the Global Alpha For |