| 16.09.2009 Opalesque Exclusive: Breaking out from the pack - how branding can focus a firm’s future – Part Two |
| From Kirsten Bischoff, Opalesque New York: This is Part Two of a three part series. Part One can be found here: Source The growing importance of defining a brand and controlling a message in the hedge fund industry has attributed to the growth of pr firms, presentation specialists, and third party marketing firms even as the number of hedge funds has decreased. Picking a nam |
| Article source: http://blogs.reuters.com/commentaries/2009/09/15/stella-artois-becomes-real-hedge-fund-investor/ - Opalesque is not responsible for the content of external internet sites |