| 30.01.2009 Opalesque Exclusive: Alexander Ineichen exposes misuse of ‘alpha’ |
| By Benedicte Gravrand, Opalesque London: Alexander Ineichen, well-known industry author, and managing director at UBS Global Asset Management, Zurich, reminds us that hedge funds did pretty well despite the year of reckoning, argues against the use of the term ‘alpha’ – and in favour of ‘asymmetric return,’ in his latest book -, and despite the gloomy short-term outl |