| 17.03.2008 Opalesque Exclusive: ProFundCom study finds room for improvement in hedge fund marketing campaigns |
| A recent study by ProFundCom, the email tracking and marketing advisory firm, has found that just 10% to 15% of email attachments sent by hedge funds are ever opened by recipients. The figure has surprised many managers in the industry who believed their highly targeted databases would naturally lead to higher levels of interest amongst their contacts. The study also highlights the dangers of |
| Article source: http://www.profundcom.net/contact_20080501.html - Opalesque is not responsible for the content of external internet sites |