Tue, Oct 19, 2021
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Industry Updates

Hedge funds ignore social media finds MHP 2011 Survey

Thursday, November 17, 2011

Martin Forrest
Opalesque Industry Update - In a survey of 77 hedge fund managers globally, each with at least US$ 1.0 bn in assets under management, the MHP Survey 2011 has found that hedge fund managers are ignoring social media. 8% are still without a corporate website, let alone a Twitter feed or a Facebook wall.

The survey found that only 1% of the 77 hedge fund managers are active on Twitter, 3% have their own channel on YouTube and none have a wall on Facebook. However, 23% have an active presence on LinkedIn.

Martin Forrest, director, asset management and author of the MHP Survey 2011 says: “The findings did not surprise us. Historically, hedge fund managers have deliberately kept a low profile and managed their reputations accordingly. They are also concerned about the regulatory implications of social media. As such, adoption of social media is extremely low.

“In the short term, this is not an issue as social media at an institutional level in the asset management industry is in its infancy and very much in ‘broadcasting’ rather than the more interactive mode for which it was intended.

“However, social media is an emerging communications channel for hedge fund stakeholders, particularly current and future employees and clients as well as journalists in financial services media, in their work and personal lives. They are already tweeting and on Facebook, reading news on IPads rather than hardcopy newspapers, communicating and consuming information digitally.

“Many hedge fund managers have a presence on LinkedIn through their current and former employees. For example, social media is a primary communication channel for high-level technology experts sought by quant funds.

“Hedge fund managers should start using social media more actively as additional channels through which to communicate and build lasting relationships with their stakeholders and to develop the reputation of their firms. Taking control of their content, by becoming the best provider of it, is important.” “Hedge fund managers should also look at social media initiatives in the wider asset management community for inspiration.”

MHP Survey Findings – Summary - by type of social media including graphs Out of 77 hedge fund managers surveyed, only MAN Investments has an active twitter feed (@ManViewpoint). It is using Twitter to tweet about a whole range of issues including broad economic/investment views, corporate announcements, marketing events and press coverage. 4% of managers are sitting on the Twitter fence. They have secured their corporate name as a Twitter account to protect their brand/intellectual property (IP) but have not been active and not tweeted.

79% of hedge fund managers surveyed have a presence on LinkedIn with 23% of the 77 surveyed taking active control of their brands on LinkedIn. It is the most used form of social media. The level of LinkedIn employees and followers tends to have a strong correlation with the size and reputation. In our survey, the three managers with the most number of employees LinkedIn are: Citadel Investment Group – 1107 employees; MAN Investments – 911; Bridgewater Associates – 856. The three managers with the highest number of followers are: Citadel Investment Group – 3473 followers; Bridgewater Associates – 2606; MAN Investments – 2118.

Two hedge fund managers (3% of those surveyed) have their own YouTube channel. Man Investments (Australia) is using it to show short films that it has produced on a range of topics including broad economic/investment views and marketing events. The Bridgewater Associates channel shows footage of an executive making a speech at an industry event. The 19% that have a ‘presence through broadcasters’ are those whose executives have interviewed on TV stations.

Facebook is the least used form of social media. No hedge fund manager surveyed has an active Facebook page including a ‘wall.’ 66% have a passive presence whilst 34% have no presence at all.Source

Press release

bc

What do you think?

   Use "anonymous" as my name    |   Alert me via email on new comments   |   
Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. SPACs: Is the SPAC boom fizzling out?, SPAC merger mania: Companies that went public via blank-check merger in Q3, SPAC marketing heavily curtailed in House Democrats' draft bill[more]

    Is the SPAC boom fizzling out? From Crunch Base: SPACs may be fizzling out. Since February 2021, when the SPAC (special-purpose acquisition company) craze was booming, a market selloff has wiped out about $75 billion of the value of companies that went public using SPACs, according to

  2. U.S.: Peter Thiel gamed Silicon Valley, Donald Trump, and democracy to make billions, tax-free[more]

    From Bloomberg: The meeting started with a thank-you. President-elect Donald Trump was planted at a long table on the 25th floor of his Manhattan tower. Trump sat dead center, per custom, and, also per custom, looked deeply satisfied with himself. He was joined by his usual coterie of lackeys

  3. Opalesque Exclusive: Female led team of veteran ESG investors to launch debut fund[more]

    Bailey McCann, Opalesque New York for New Managers: A female-led team of veteran ESG investors is preparing to launch a new fund early next year built on their ESG investing and advisory experience. Sustainable

  4. Institutional Investors: Vanderbilt University endowment records 57.1% return for fiscal year, MIT endowment logs 55.5% return for latest fiscal year, AP1 re-tenders $720m emerging markets small-cap mandate, Harvard, world's wealthiest university, sees endowment soar to $53.2bn, San Francisco shifts passive equity mandate to active BlackRock ESG strategy[more]

    Vanderbilt University endowment records 57.1% return for fiscal year From PIonline.com: Vanderbilt University's endowment returned a net 57.1% in the fiscal year ended June 30, according to a financial report on the Nashville, Tenn.-based university. The report did not provide benchma

  5. SPACs: After early investors flee SPAC deals, day traders rush in, PE-backed electric car maker Polestar worth $20bn in US SPAC deal, Europe's IPO market roars back to life but where are the SPACs?[more]

    After early investors flee SPAC deals, day traders rush in From WSJ: Day traders are targeting some companies that recently closed SPAC mergers, reinvigorating some of the meme-stock excitement that helped make such deals popular early in the year. The latest special-purpose-acquis