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ETFs aim to entice investors by going ultra-niche

Posted on 20 April 2016

It’s a big day for exchange traded funds in Canada. Not only has Sphere Investments — a new ETF provider — launched a suite of funds, but Sprott Asset Management announced a new ETF that hopes to monetize Internet hype.
The Sprott BUZZ Social Media Insights Exchange Traded Fund will use Twitter, Facebook and other social media platforms to identify — and invest in — companies with strong Internet sentiment, said John Ciampaglia, Head of ETFs at Sprott, in a release………………………………………..Full Article: Source


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