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Alternative Market Briefing

Marketing platform aims to assist new funds, emerging managers link with high net worth and institutional investors

Thursday, October 20, 2016

Komfie Manalo, Opalesque Asia:

Marketing firms LJH Financial Marketing Strategies and Emerson Ward Creative have banded together to introduce a comprehensive suite of professional marketing and branding services for new investment managers seeking to launch their funds and introduce them to elite high net worth and institutional investors.

In a joint statement, LJH and Emerson Ward said that FundForward will provide hedge funds, private equity firms, and other investment managers with the essential marketing, communications, and design elements required to launch their funds – professional, compliant websites and collateral, and custom branding and creative services, all supported by comprehensive media, communications, and messaging strategies tailored to each firm’s unique needs by experienced industry veterans. The package is customized based on each firm’s requirements.

LJH Financial CEO Charlotte Luer, commented, "FundForward’s overall goal is to help new funds stand out in an increasingly competitive market and help them achieve significant revenue growth. Our team has many years of experience in financial marketing, design and branding strategy including educational and thought leadership roles and expansive, on-going marketing campaigns for Fortune 500 companies, multi-billion dollar hedge funds, private equity funds, trust companies, asset management firms, banks and family offices."

Lauer added that on......................

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