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Alternative Market Briefing

Study finds hedge funds are hot social media topic but fund managers hardly Tweet

Wednesday, March 02, 2016

Komfie Manalo, Opalesque Asia:

A study by integrated communications and marketing firm Peppercomm has found that hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines.

The study added that conversations about these private investment pools happening in 2015 at never-before seen levels on social media, including Facebook, Twitter, Google+ and others. Total social media mentions in 2015 topped 1.1 million, up 46% from 2014 levels. Social media discussions about hedge funds exceeded 100,000 in five of the months in 2015, and September broke all records for the industry with 116,600 mentions in a single month.

Throwing away important thought leadership

"Thanks to the proliferation of social media, the once private world of hedge funds is becoming more public every day," said Jacqueline Kolek, Partner at Peppercomm. "But while the public commiserates about fund closures, industry asset growth and the political leanings of the big-name managers, the firms themselves remain virtually silent. Every time hedge funds shy away from the social media conversation, they throw away important thought leadership and content opportunities for themselves and for the industry."

Despite this uptick, Peppercomm reveals that hedge funds are largely absent from the social media conversations about their industry. In fact, only 11.1% of the 314 largest hedge funds hav......................

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