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Alternative Market Briefing

Investors in key Asian fund markets have varying priorities

Friday, July 17, 2015

Komfie Manalo, Opalesque Asia:

A study from BNY Mellon and Oxford Metrica has found that investor attitudes in four key Asian countries have major differences as well as similarities that should be kept in mind by investment firms seeking to penetrate these markets.

The study, Optimizing Sales in Asia, said these similarities and differences also apply to distribution channels and other factors shaping these markets.

"Our new study highlights the differences and similarities between investor attitudes in Singapore, Hong Kong, Taiwan and South Korea, as well as distribution channels and asset classes, which should be a focus for investment firms seeking to attract clients in these key Asian markets," said Daron Pearce, global investment manager segment head for Investment Services at BNY Mellon.

One example highlighting the differences is the preference for Hong Kong retail investors to invest with low-cost fund complexes that meet the full range of their needs, while those in Taiwan look to specialist managers in various categories.

Among other findings, the study notes the high investment costs faced by retail investors in South Korea compared with the low investment costs of South Korean institutional investors. It also notes the importance placed on investment performance in Singapore and Taiwan versus the perceived security of investing through well-kno......................

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