Tue, Sep 27, 2022
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge fund managers must identify their uniqueness now that they can advertise

Thursday, July 11, 2013

amb
Mark Macias
Benedicte Gravrand, Opalesque Geneva:

Now that SEC has lifted the ban on solicitation and advertising, hedge fund managers, who are at a disadvantage since most lack a marketing structure and a strong online presence, need to identify what is unique about their portfolio if they want to be seen by potential investors, a marketing strategist told Opalesque.

Yesterday, the U.S. Securities and Exchange Commission voted to lift a ban on general solicitation and general advertising found in the Securities Act of 1933, and its rules and regulations about certain private issuers including private investment funds and start-up companies.

"In removing these solicitation and advertising restrictions, the SEC fulfilled its obligation under the Jumpstart Our Business Startups Act (JOBS Act), which instructed the SEC to eliminate these prohibitions to help promote economic growth by facilitating easier access to capital through a less burdensome regulatory framework," wrote New York-based law firm Tannenbaum Helpern Syracuse & Hirschtritt yesterday. The JOBS Act was signed into law more than a year ago.

Private investment funds issuers will be allowed to solicit and advertise to a wider group of potential investors and communicate more freely with them. They will however only be able to sell their securities to investors who meet certain eligibility requirements laid down in the Securities Act (e.g. minimum n......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Opalesque Exclusive: Castle Hall's DiligenceExchange free Transparency Reports cover 100 managers with $10tn of assets[more]

    Matthias Knab, Opalesque for New Managers: Managers and investors can get free access to DiligenceExchange here: https://bit.ly/DXCInfo Castle Hall, the Du

  2. Other Voices: ESG exuberance is at all-time highs. But will investors buy?[more]

    As investors increase their focus on mission-based investing, they continue to grapple with ESG and what it means to them. By David Shalom, Director of Capital Introductions at Pershing Innovation. New investment solutions. That's how managers deliver value and attract new inve

  3. Opalesque Exclusive: This European mezzanine debt strategy offers equity-like returns with downside protection[more]

    B. G., Opalesque Geneva for New Managers: Mezzanine financier SIG-i operates in a relatively uncrowded space by proactively manufacturing financing solutions as an alternative to traditional debt and equity instrume

  4. Opalesque Video: Systematic Japan strategy follows the 'Keep it Simple' rule[more]

    B. G., Opalesque Geneva: For those looking to invest in the current opportunities underlying managed futures in Japan, here is a strategy that does just that, with the benefits of leverage, shorts, Big Data, proprietary technology, and academic research on market psychology. K2Q Capital'

  5. Opalesque Exclusive: How blockchain is helping the small guy invest in hedge funds[more]

    B. G., Opalesque Geneva: ADDX, Asia's largest private market exchange, is on a mission to democratise the private capital markets through blockchain and smart contract technology. With these technologies, the exchange can eliminate manual interven