Targeting demographic customer segments in Asia-Pacific wealth management

Introduction
The brief identifies business opportunities to target new money clients, assessing the revenue potential and attractiveness of various customer segments for wealth managers to target with their services.

Scope
This brief analyzes the results from the Datamonitor Asia-Pacific Wealth Managers Survey 2007 Primary interviews were conducted with leading Asia-Pacific wealth managers to provide valuable insights to trends.

Highlights
Business owners were one of the most attractive customer segments to target. The Datamonitor Asia-Pacific Wealth Managers Survey found that 80% of Asia-Pacific banks consider business owners/entrepreneurs to have a significant potential for revenue and as a result many target these customers with their services Retirees were ranked as one of the most attractive customer segments for wealth managers to target. 74% of Asia-Pacific banks believe that retirees hold significant revenue potential and as a result a majority of banks feel that these clients are an attractive market to focus.

Reasons to Purchase
Wealth manager data on revenue potential and attractiveness of customer segments Customer segment profiles including products and services of interest.