In recent years entrepreneurs have come to be seen as a
key client segment for wealth managers to target and acquire, and an important
growth area in the future. This report shows how entrepreneurs can be most
effectively targeted, and how major wealth managers are currently attracting this
Includes insight from executives within major wealth
management firms Covers in detail the strategies employed by leading wealth
Private banks situated within an existing banking network
are clearly best positioned to bring functions closer together, and should look to
focus on those aspects of the network that are of particular interest to this group.
The investment bank in particular should be as integrated as possible. For many
entrepreneurs, particularly those with international business interests, the global
reach of their private bank is an important consideration. Where possible, wealth
managers should develop global capabilities (often in partnership with the investment
bank), and demonstrate that the bank has knowledge and access to global
opportunities. Private banks therefore need to be aware of M&A activity in business,
for example, as well as understanding the life-cycle of a business, and take the
opportunity to emphasize this aspect of their businesses when approaching
entrepreneurs who are both current and prospective clients.
Reasons to Purchase
Gain insight into how competitors effectively target one of
the most attractive client segments Understand how to alter strategy to maximize
opportunities in attracting this client group.
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This product was added to our catalog on Saturday 01 December, 2007.