Online Banking in Singapore 2008

STANDARD DESCRIPTION:

Introduction

The Singaporean online banking market is among the most advanced in the world, with a high proportion of the population using the online channel. Financial institutions regularly use Singapore as a trial market for new products, and the Singaporean government has supported technological advances.

Scope

*Includes a comprehensive overview of the Singaporean online banking market.

*Provides online banking customers data and market share of top competitors.

*Discusses security issues and two-factor authentication.

*Analyzes current trends in the market.

Highlights

Although small in terms of geographical size and population, Singapore is a major port of trade and financial centre in South East Asia. Because of this, there are more than a hundred foreign banks in Singapore, apart from the six domestic banks.

Customer loyalty and satisfaction are positively correlated with online banking. Surveys show how online banking functionality consistently is ranked more satisfactory than other banking services by consumers, and the degree of satisfaction has increased over the last five years.

Financial institutions should not only strengthen security, but also engage in PR activities to ensure media correctly report the facts about online security, as well as educating its customer base. Both perceived and actual security must continually be developed.

Reasons to Purchase

*Improve your strategic position using Datamonitor's in-depth analysis of the Singaporean online banking market.

*Understand the unique challenges the online banking market is facing, and benefit from forecasts of future product trends.

*Plan for the future by learning from one of the most innovative financial markets in the world
 

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