The Future of Payments: Prepaid cards,
contactless and mobile payments
Category: Financial Services
Library Code: rbtc0106
The Future of Payments
Some key findings from this report...
Prepaid cards, contactless and mobile payments
As we move towards the so-called ‘cashless’ society, and consumers increasingly
want the ability to make payments online and on their mobile phones – safe in
the knowledge that transactions are secure – the face of the payments landscape
is changing. Card payments have increasingly become an important part of our
everyday lives, especially as more and more people utilize the Internet and
financial institutions offer various payment services that preclude writing
checks or using cash. From a business standpoint and despite growing transaction
volumes, financial institutions are facing margin pressures on their payments
businesses as competition has grown. From a technology standpoint, there has
been little change in the past two decades. However, there are indications that
suggest the next few years will yield interesting. This report considers the
current market for payments technologies and provides an analysis of how the
sector could evolve.
The Future of Payments: Prepaid cards, contactless and mobile payments is a new
report published by Business Insights that examines the current market for a
range of existing payment technologies and processes, and how this will drive
the future of payments. This report predicts how payments trends will change in
Europe, the US and Asia Pacific as well as examining potential marketing
strategies. It also considers the drivers and risks for each key technology
including mPayments, contactless payments, and co-branded and prepaid card
• The European retail banking market will become increasingly consolidated and
the product market increasingly open, beyond the 2010 SEPA deadline.
• The advantages of prepaid cards versus other payment cards allow for them to
be used for all transactions, in spite of being mainly suited to small value
• Speed drives the contactless payment proposition. Contactless payments are
considerably faster than standard card transactions, and offering significant
benefits to certain types of merchant.
• Marketing aimed at teenagers should be subtle and empathetic. There is an
additional appeal from brands including Visa and MasterCard that are regarded as
• Only the most optimistic forecasts have suggested that the value of global
mPayment transactions will reach N50 billion by 2009. However, there are a large
number of potential applications for mPayments, ranging from payments for
digital content through to P2P transactions.
Key questions answered by this report...
• How will the Internet change the face of the payments landscape in the next
• Where are the biggest opportunities for co-branded cards?
• How can banks, merchants and card issuer’s best appeal to the youth market?
• What is the expected potential for the mPayments industry?
• How will SEPA affect the evolution of the payments industry in Europe?
• What are the risks involved in contactless payments?
This new report will provide you with...
• Analysis of the current market conditions for payments, and how these will
impact their evolution in coming years.
• An examination of the likely success of mPayments, and the drivers and
inhibitors on the market.
• Analysis of the strengths and weaknesses of co-branded cards, and their future
• Key success factors for contactless payments and an assessment of their future
• An understanding of prepaid cards key benefits and why these will drive
success in the Asia-Pacific region.
Click here to view THE TABLE OF CONTENTS
This product was added to our catalog on Monday 15 September, 2008.