08.11.2010 - Malaysia: Branding vital to promote Islamic financial instruments
From Theborneopost.com: The nation’s Islamic financial sector has to have a uniquely competitive advantage over that of other countries in order to achieve the status as a globally-preferred hub for syariah-compliant financial services. Bond Pricing Agency Malaysia Sdn Bhd’s (BPA) chief executive officer Meor Amri Meor Ayob stressed this recently, adding that the goal might likely be achievable via a good branding strategy..............................................Full Article: Source
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