20.08.2010 - ADIB's new game plan to net revenue
From Thenational.ae: Abu Dhabi Islamic Bank (ADIB), the country’s second-largest Sharia-compliant lender, has a new game plan to capture business from the football-mad UAE. The bank has signed a sponsorship deal to become an official partner of the UAE Football League (UFL). “ADIB’s UFL sponsorship demonstrates our intent to reach our customers throughout the UAE and to deliver a unique value proposition that is relevant to them as passionate and loyal football fans,” said Petr Klimes, the senior vice president and group marketing director at ADIB..............................................Full Article: Source
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