| From Thedrum.co.uk: Ogilvy Noor has become the world’s first Islamic branding consultancy after WPP, the advertising group led by Sir Martin Sorrell, launched the unit in a bid to unravel the motivation behind 1.8bn Muslim consumers.
The launch culminates a two year study by WPP into Muslim consumer habits and attitudes, the largest ever undertaken and attempts to "illiminate" (Noor being Arabic for light), the spending habits of the faithful..............................................Full Article: Source |