21.05.2010 - Ogilvy & Matherís research defines global rise of 'new muslim consumer'
From Adoimagazine.com: As political and business leaders of the Muslim world come together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world. According to Ogilvy & Matherís survey on ďIslamic BrandingĒ, a new generation is redefining what it means to be modern and Muslim, creating new meanings of religious pride, economic progress and global citizenship. In partnership with TNS, Ogilvy & Matherís two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world............................................Full Article: Source
Print