21.05.2010 - Ogilvy & Mather’s research defines global rise of 'new muslim consumer'
From Adoimagazine.com: As political and business leaders of the Muslim world come together in Kuala Lumpur for the 6th World Islamic Economic Conference, a tectonic shift is happening in the Muslim world. According to Ogilvy & Mather’s survey on “Islamic Branding”, a new generation is redefining what it means to be modern and Muslim, creating new meanings of religious pride, economic progress and global citizenship. In partnership with TNS, Ogilvy & Mather’s two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world............................................Full Article: Source
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