From Gulfnews.com: In its first year of operation under its newly unified brand, Emirates NBD, the largest banking group in the Middle East in terms of assets, has been ranked the No 1 banking brand in the Middle East by international magazine The Banker.
In its findings, the publication attributed the branding success to a combination of factors including products and services, technology, employee buy-in as well as strength and stability........................................Full Article: Source
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