15.03.2013 - Mumbai: Realty developers turn to sops to attract homebuyers amid slump
Developers are offering hefty price discounts on properties, gifting cars and home appliances to prop up sales. Real estate developers, brokers and marketing agencies have begun bombarding customers with unsolicited emails, text messages and phone calls to prop up sales in a sluggish market, which consultants believe is unlikely to pick up in the near term. Not only are they offering hefty price discounts on properties but some are also bundling cars, home appliances, cash and non-cash discounts. Sample this unsolicited email advertisement sent to a Mint reader, who did not want to be named, on 13 March by property broker Capital First Ltd on behalf of Ekta Parksville by Ekta World Ltd.......................................Full Article: Source
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