| September and October are as important to China's property developers as Christmas is for retailers in the West. Potential homebuyers are more likely to buy during these months, commonly known in China as "Golden September and Silver October".
The sales campaign is fierce: Newspapers are full of ads for new property projects; brochures are frequently being handed out to passengers on the subway; and the story of how developers raced to launch newly built projects earlier this month have become the common fare of radio programs. Meanwhile, public data show that the sales battle has intensified...............................................Full Article: Source
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