10.11.2009 - Corporate US gets to know Muslims
From Thenational.ae: Getting corporate America to recognise the purchasing power of Muslims, rather than running scared because of stereotypes, was difficult but not impossible, said Michael Hastings-Black, the co-founder of the Desedo Advertising Agency, which specialises in minority markets. Addressing more than 200 delegates at the American Muslim Consumer Conference recently, he recounted a tale illustrating the high passions generated by a television advert last year by Dunkiní Donuts, which did not even specifically address Muslims...............................Full Article: Source
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